Hailing from a 90’s generation, I can safely say that I witnessed the time when DD was the only go-to until the recent addition of the number of OTT services all at my disposal! A rapid increase in usage of internet paved the way for OTT service. With the varied addition of both local and international content, the availability of entertainment has now become just a login-away; making it more comfortable than ever before. Isn’t it a blessing, when you get to watch your favourite movies at the comfort of your home? I have been using OTT services for many years now, and it is one of the reasons why, when I got an invite to attend the Tata Sky Telugu Cinema grand launch, I didn’t hesitate for a moment.
After becoming the first DTH service provider in India to bag an ISO 27001: 2005 accreditation award, Tata Sky expanded its horizons by becoming India’s leading content distribution platform. And now, by providing 4K DTH Ultra High Definition rendering, Tata Sky has already set an International benchmark to its competitors.
The launch of Tata Sky Telugu Cinema, added another feather to its cap as it provides ultimate curated content for its regional Telugu speaking consumers. The launch started with a bash that was followed by a humorous touch by Mr. Aziz Naser, the star of movie The Angrez. The act left the audience laughing out loud. He spilled his magic with timely jokes and funny mimics. The highlight of his performance was enacting variation of Hollywood scenes if ever directed in Hindi, Telugu and Urdu/Deccani languages. Talking about Tata Sky, he added,
‘Khubsurat naam hai Tata Sky. Isko Laga Dala Toh Life Jhinga La La. Nahin toh baingan mein mil gaya la la.’
After the light-hearted comedy, it was time for some serious talk. Mr. Arun Unni, who is the Chief Content Officer at Tata Sky said, ‘The Telugu film industry is already one of the largest in India in terms of the number of theatrical releases. It has made an impact across the country.’ Later on, talking about the viewers, he added, ‘The combination of great content availability and a latent consumer, inspired us to create Tata Sky Telugu Cinema in partnership with Star Maa, that gives them a great regional cinema experience.’ The best part is that it offers over a 100 movies per year across all genres at a nominal minimum cost of Rs.45/- per month.
Right after an informative talk by Mr. Arun Unni, a surprise guest walked in. It is none other than a very known celebrity, Anasuya Bharadwaj. On her interactive note, she mentioned how she loves watching movies at the comfort of home and not having to worry about missing out on few films as she cannot frequently go to movies anymore. She also added, “Movies today are an extension of ones’ knowledge as well as entertainment quotient in life. In fact, Language is no bar for enjoying great content.”
The talks were followed by a launch of Tata Sky Telugu cinema poster and an Ad teaser that covers the same. I am sure they are going to live up to their promise of providing new content of entertainment with added blockbusters like Bahubali 2, Mahanati, Kanche, Arjun Reddy, M.S Dhoni and many more to add to the list.
Well, after all this, I couldn’t resist myself from subscribing to this monthly plan. Incase you haven’t: Subscribe Now!
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